What it does
This skill provides a structured, high-leverage website audit workflow designed to find conversion leaks and trust gaps. Unlike generic AI prompting, it follows a rigorous 6-part heuristic scoring system—covering message clarity, CTAs, social proof, user flow, mobile UX, and friction points—to ensure no critical optimization lever is missed.
Why use this skill
For developers and agencies, auditing a site manually is time-consuming. This skill automates the discovery of high-impact fixes, producing a prioritized report that ranks issues from critical conversion blockers to quick wins. It replaces aimless brainstorming with a systematic rubric used by conversion rate optimization (CRO) experts.
What the output looks like
The skill generates a comprehensive audit report including a pass/fail/warning scorecard for key drivers, a prioritized top-5 fix list, professional copy rewrites for headlines and CTAs, and specific A/B test hypotheses derived from the findings. It’s ready to be pasted directly into client updates or project tickets.