What it does
The Revenue-Leak-Detector is a high-precision analytics tool designed to identify exactly where potential customers drop out of your marketing and sales funnels and calculate the resulting financial loss in EUR. It transforms raw traffic and CRM data into a prioritized recovery roadmap.
Why use this skill
Standard analytics tools show that customers leave; this skill calculates the cost of them leaving and simulates the ROI of fixing specific stages. It prevents "guessing" at optimization by using a weighted Hot-Spot algorithm that prioritizes late-stage leaks (like Quote-to-Close) which carry higher acquisition costs. It bridges the gap between marketing metrics and business revenue.
Supported Data & Frameworks
- Input Formats: Manual text input, CSV exports (GA4, Matomo, Salesforce), and JSON structures from CRMs like HubSpot.
- Analysis Model: Standard 7-stage B2B/B2C funnel (Impressions to Closed Won).
- Economic Metrics: CAC, LTV, AOV, Churn Rate, and LTV:CAC ratios.
The Output
You receive a structured Revenue-Leak Report including a visual funnel table with color-coded health indicators (Green/Orange/Red), a ranked list of critical "Hot Spots" with specific Euro-values lost, and a tiered action plan categorized by budget and urgency (P0 to P2).