Proposal Scope Builder is a skill published by agensi that generates structured agency proposals from raw discovery data and technical audit results. It is designed for agency operators and technical sales teams who need to convert prospect information into polished, evidence-backed commercial proposals without manually synthesizing notes. The skill normalizes discovery inputs such as business goals, pain points, and budget bands. It ingests technical evidence from supported SEO and CRO audit JSON files, including local SEO audits, landing page CRO audits, competitor content gap analysis, and content freshness audits. It then maps specific audit findings—such as content gaps or conversion blockers—directly to service deliverables using strict evidence-based logic. Based on the normalized client fit, it recommends a deterministic service tier of Starter, Growth, or Retainer. The final output includes a client-ready Markdown proposal and a machine-readable JSON artifact intended for CRM integration. Because it ties audit data directly to recommendations rather than generating unsupported claims, it produces realistic, defensible proposals that remain consistent across a sales team.

Use cases

Generate a client-ready Markdown proposal from discovery notes and an uploaded SEO audit JSON file

Map content gap findings from a competitor analysis directly to proposed deliverables

Recommend a Starter, Growth, or Retainer service tier based on normalized prospect inputs

Produce a machine-readable JSON artifact from audit evidence for ingestion into a CRM

Create a landing page CRO audit-backed proposal that justifies conversion work with specific blockers

When to use it

You are an agency operator or technical sales team converting discovery data into commercial proposals

You have structured SEO or CRO audit JSON files that need to be tied directly to recommended services

You need deterministic service tier recommendations based on standardized client inputs

You want both a human-readable Markdown proposal and a structured JSON output for downstream systems

When not to use it

You do not have structured discovery notes or supported SEO and CRO audit JSON files available

You require proposals for service categories outside of the supported audit types listed

You need real-time database connectivity or live web scraping rather than static JSON ingestion

Your workflow requires a specific package manager or repository-based installation not indicated in the facts