Professional Retainer Pricing for Belgian Agencies
Most solo agencies and freelancers in the Belgian SME market underprice their services by 40-60%. This skill solves that problem by providing a proven, pattern-derived pricing framework based on real Belgian agency deals closed between 2024 and 2026.
What it does
This tool transforms "guessing a price" into a strategic sales exercise. It helps you build a three-tier pricing structure (Basis, Standaard, Premium) tailored specifically to the Belgian market (SMEs, local businesses, and freelancers). It handles the logic for one-time setup fees versus recurring monthly retainers, ensuring your margins are protected and your value is anchored correctly.
- Tiered Packaging: Automatically generates three-tier options where the 'Standard' tier is optimized for high conversion.
- Market Benchmarks: Provides 'ankerprijzen' (anchor prices) for specific Belgian sectors like HVAC, Real Estate, Horeca, and Retail.
- Scope Protection: Implements the rule of never negotiating price—only scope—protecting your hourly value.
- Commercial Tactics: Formats prices according to Belgian business psychology (e.g., EUR placement, avoiding cents, monthly vs. yearly framing).
Why use this skill?
Instead of relying on generic AI advice, this skill uses localized market data. It understands that a Belgian SME compares your retainer to the cost of a part-time employee, positioning your services as a high-value alternative rather than a cost center. The output is a ready-to-use pricing table for your demos or offers that has proven 70-90% closing rates post-demo.
Built by Nex AI. More skills and info at nex-ai.be and slopsome.com.