What it does
The Local SEO Scanner is a comprehensive auditing tool designed to analyze and optimize a business's local search presence. It systematically evaluates the five pillars of Local SEO: NAP consistency (Name, Address, Phone), Google Business Profile (GBP) health, On-Page optimization, Review management, and Backlink profiles. By processing your business data against industry benchmarks, it generates a professional, weighted scorecard and a prioritized action plan.
Why use this skill
Optimizing for local search is often a manual, grueling process of cross-referencing dozens of directories and website tags. This skill automates the evaluation logic, providing a developer-grade audit in minutes. Unlike generic SEO tools, it uses a weighted scoring algorithm (NAP 25%, GBP 25%, On-Page 25%, Reviews 15%, Backlinks 10%) to highlight exactly where a business is losing visibility on Google Maps and local search results.
What you get
- Detailed Scorecard: A visual breakdown of performance across all key categories with a normalized 0-100 score.
- NAP Consistency Check: Identification of identity fragments across platforms like Yelp, Facebook, and industry directories.
- GBP Audit: Analysis of profile completeness, keyword optimization, and engagement rates.
- On-Page Strategy: Specific recommendations for LocalBusiness Schema.org markup, Title tags, and Geocentric content.
- Prioritized Roadmap: A Top 5 "Gaps" list and a step-by-step optimization plan based on impact and effort.