Lead Magnet Audit Builder is a skill that takes raw prospect discovery data and produces implementation-ready lead magnet audits for agencies and consultants working in the presale or early delivery phase. It analyzes audience pain points, motivations, and conversion friction to determine which lead magnet type — checklist, scorecard, calculator, template, or guide — fits the prospect’s situation. From that diagnosis, it generates a specific asset recommendation with a defined handoff path to the core offer.
Beyond the asset recommendation, the skill produces full funnel mapping: landing page plans, nurture sequences, and measurement frameworks tied directly to the discovery inputs. It integrates local JSON research files so that recommendations are grounded in supplied data rather than generic assumptions.
Outputs come in two forms. Markdown reports are formatted for immediate use in Notion, Google Docs, or PDF export, making them suitable for client proposals. JSON artifacts follow a strict output contract, allowing downstream integration with CRM or project management tools. The workflow enforces a logic-driven process that avoids unsubstantiated performance claims, keeping every recommendation traceable to the original discovery data.
This skill is appropriate when an agent needs to systematize the presale audit workflow for multiple prospects or automate the handoff between discovery and proposal stages. It is not a general-purpose content generator and does not perform live web research or external data retrieval.