Landing Page Cro Audit

Generate professional, evidence-backed CRO audits and A/B test ideas from any landing page URL.

Install
cmdop skills install agensi-landing-page-cro-audit

Landing Page CRO Audit is a skill that takes a landing page URL and produces a structured Conversion Rate Optimization audit. It examines page structure, messaging clarity, and call-to-action effectiveness, adapting its analysis to the stated goal type such as lead generation, SaaS sign-up, or e-commerce. Rather than returning generic advice, it follows an Observation → Hypothesis → Recommendation sequence designed to ground every finding in conversion science.

The skill performs directional competitor benchmarking to surface missed opportunities and gaps in unique value proposition communication. It identifies specific conversion blockers including cognitive load issues, missing social proof, and weak above-the-fold messaging. Output is delivered in two formats: a detailed Markdown report suitable for client proposals or slide decks, and machine-readable JSON for integration into internal dashboards or client portals.

Each audit includes a prioritized list of test ideas, a friction analysis, and a competitive landscape summary. The structured output format is intended to reduce the manual effort required for agencies and growth marketers to produce client-ready deliverables. Because it enforces a defined audit framework rather than open-ended prompting, findings are consistent and traceable to specific on-page evidence. This skill is appropriate when a practitioner needs a repeatable, documented audit process across multiple landing pages rather than ad hoc feedback.

Use cases

  • Audit a client landing page URL to identify conversion blockers before a campaign launch
  • Generate a prioritized A/B test backlog from a single page URL
  • Produce a client-ready Markdown report on CTA effectiveness and messaging clarity
  • Export machine-readable JSON audit results into an internal reporting dashboard
  • Benchmark a landing page against directional competitor positioning to find UVP gaps
  • Assess above-the-fold communication quality for lead-gen or SaaS sign-up pages

When to use it

  • An agency needs a repeatable, structured CRO audit across multiple client landing pages
  • A growth marketer wants evidence-backed A/B test hypotheses rather than subjective feedback
  • A practitioner needs both human-readable reports and machine-readable JSON from the same audit
  • The goal type (lead-gen, SaaS, e-commerce) is known and can be specified to tailor the analysis

When not to use it

  • Full usability testing with real users or session recordings is required
  • Quantitative analytics data (e.g., heatmaps, funnel drop-off stats) needs to be ingested and analyzed
  • The task requires auditing non-landing-page content such as email campaigns or ad creatives
  • Live page interaction or JavaScript-rendered content that cannot be reached via URL is the target