Landing Copy is a skill published by agensi that generates structured landing page copy by applying three marketing frameworks — AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solve), and BAB (Before, After, Bridge) — to a given product and audience. The skill accepts a product name, core value proposition, and target audience as inputs, then produces a LANDING_COPY.md file containing ready-to-use copy sections.
Before drafting any text, the skill performs a strategic analysis phase to identify customer pain points, common objections, and key differentiators. Each framework is applied to a specific scenario: AIDA targets new product launches and cold traffic; PAS suits SaaS and utility tools where users have a defined frustrating problem; BAB fits transformational products or coaching contexts where the outcome is the central message. The skill also generates a strategic FAQ block designed to address objections related to price, complexity, and competition.
Output copy follows structural rules intended to enforce a logical conversion path: active voice throughout, a customer-centric perspective, and a progression from attention to action. This skill is not a general-purpose writing assistant — it is scoped specifically to landing page copy using those three frameworks. It does not cover email sequences, ad copy, social posts, SEO articles, or other content types. No environment variables or external credentials are required.