Etsy Shop Health Scorecard

Etsy Shop Health Scorecard is a skill that runs a structured diagnostic on an Etsy shop and returns a health score along with the top three sales blockers. The diagnostic is designed around Etsy marketplace behavior rather than generic e-commerce advice, so the output points to issues that actually affect conversion rather than producing a long checklist of low-priority recommendations. The focus on the highest-impact problems first makes it practical for quick audits where time is limited. It is suited to Etsy sellers across categories — handmade goods, digital products, and print-on-demand — as well as e-commerce consultants onboarding new clients who need a fast initial assessment. Because the skill targets conversion blockers specifically, it skips areas such as weighted SEO scoring, thumbnail review, pricing analysis, trust-signal audits, and growth roadmaps; those are covered by a separate, more comprehensive tool called Etsy Shop Health Dashboard Pro. When embedded in an AI-powered marketplace workflow, the skill can surface shop-level issues programmatically without manual review. No environment variables or configuration are required to invoke it. The output is intentionally narrow and actionable: a score and three blockers, nothing more.