Cro Audit Workflow

A structured CRO audit workflow that identifies conversion killers and generates prioritized fix lists and AB tests.

Install
cmdop skills install agensi-cro-audit-workflow

CRO Audit Workflow is a skill that takes a URL or page copy as input and produces a structured conversion rate optimization report. It evaluates the submitted page against a six-point scoring rubric covering Clarity, CTA, Proof, Flow, Mobile, and Trust, assigning a Pass, Warning, or Fail rating to each dimension. This gives teams a concrete, reproducible baseline rather than generic qualitative feedback.

The output is a Markdown report containing a conversion scorecard, a prioritized top-five implementation list, rewritten headline and CTA variants shown alongside the original copy for direct comparison, and specific A/B test hypotheses ready to add to an experimentation backlog. Insights are categorized into three tiers: critical blockers that are actively suppressing conversions, quick wins that can be shipped with low effort, and longer-horizon A/B tests.

The mobile UX section applies checks specific to readability and interaction friction on smaller viewports, which is a common gap in manual reviews. The prioritized fix list is designed to replace the analytical work a growth marketer would otherwise perform manually, surfacing both copy-level and technical changes in a single pass.

This skill is appropriate for developers, marketers, and founders auditing landing pages, pricing pages, or signup flows. It is not a live website crawler or analytics connector; it works from supplied URLs or pasted copy and does not read real-time traffic or behavioral data.

Use cases

  • Audit a SaaS landing page and receive a scored rubric across Clarity, CTA, Proof, Flow, Mobile, and Trust
  • Generate rewritten headline and CTA variants with before/after comparisons for an existing pricing page
  • Produce a prioritized top-five fix list that separates critical conversion blockers from quick wins
  • Create a set of A/B test hypotheses ready to enter an experimentation backlog
  • Run a mobile UX audit on a signup flow to identify readability and friction issues on small viewports
  • Replace an ad-hoc growth marketer review with a repeatable, heuristic-based scoring pass

When to use it

  • Evaluating a landing page, pricing table, or signup flow before a campaign launch
  • Generating structured, prioritized copy and UX recommendations without a dedicated CRO specialist
  • Building an experimentation backlog with specific, testable A/B hypotheses
  • Comparing current copy against improved variants to brief a design or engineering team

When not to use it

  • When real-time analytics, heatmaps, or behavioral session data is needed — this skill does not connect to analytics platforms
  • When the input is a complex multi-page site requiring full site-wide audit coverage
  • When the workflow requires live crawling or JavaScript rendering of a URL — input is a supplied URL or pasted copy only
  • When the goal is SEO analysis rather than conversion optimization