Content Marketing Research Strategy is a skill published by agensi that executes a structured marketing operations workflow from initial audience research through to performance measurement planning. It accepts raw business inputs and market data and produces strategy documents aligned to specific buyer journey stages rather than generic content lists.
The skill covers five distinct areas. Audience research uses positioning frameworks to define specific buyer personas. Content audit and gap analysis identifies which existing assets can be repurposed and where new content is required. Funnel mapping aligns assets to Awareness, Consideration, and Decision stages, with explicit attention to MQL and SQL thresholds. SEO and Answer Engine Optimization planning addresses both traditional search ranking and AI-driven search responses. Repurposing hierarchies design video-first workflows and map asset distribution across LinkedIn, email, and web channels.
A notable design constraint is that the skill enforces SMART goal setting and declines to fabricate statistics, which means the outputs are intended to be usable in executive presentations without additional fact-checking. Every recommendation is framed around commercially actionable steps rather than content volume targets alone.
This skill is appropriate when a team needs a structured, evidence-based strategy document rather than ad-hoc content ideas. It is not a content creation or publishing tool and does not connect directly to CMS platforms, analytics dashboards, or external data sources.