What it does
This skill provides a rigorous, performance-marketing-focused audit of landing pages intended for Google Ads and PPC traffic. Unlike generic design critiques, it evaluates pages through the lens of conversion rate optimization (CRO), ad policy compliance, and the "post-click experience." It identifies "Caps"—critical failures like missing HTTPS or broken CTAs that invalidate ad spend—and provides a prioritized roadmap of fixes.
How it works
The skill follows a strict dependency model: it checks for technical and trust blockers first, then evaluates "message scent" (alignment between ad copy and page), and finally critiques persuasive copy. It categorizes findings as CONFIRMED (directly observed), INFERRED (structural signals), or UNVERIFIABLE (requiring live account access), ensuring high-integrity reporting.
Supported scenarios
- Tier 1: URL-only analysis for quick structural and technical audits.
- Tier 2: Full-funnel audit when ad headlines or keywords are provided to check for message match and relevance.
Why use this skill?
Prompting an AI for a "landing page review" often results in generic, polite feedback. This skill acts as a battle-hardened PPC specialist. It knows that a beautiful page with a broken form is a waste of money. It generates two distinct outputs: a skimmable executive summary for stakeholders and a structured, Cursor-ready markdown brief for developers to implement changes immediately.